Demographic Profiles of B&C and Salon.com

Demographic profile of Broadcasting and Cable

·      Genre: News, videos, photos, webcasts, blogs, and RSS (really simple syndication- a way to publish information online in a simple way)

·      Publisher: NewBay Media

·      Audience publication frequency: Homepage is changed daily

·      Web site: Broadcasting and Cable (B&C)

·      Advertising: Corporate sponsors such as AT&T that support programs with ethical consciousness

·      Location: LLC. 810 Seventh Avenue, 27th Floor, New York

·      Part of  NewBay media market. Headquartered in New York City, NewBay LLC is a privately held portfolio company owned by The Wicks Group. Additional NewBay offices are located in San Francisco, Los Angeles, Washington DC, London, and Milan.

·      Cost: One year subscription plan for $199; six month subscription plan for $109; and three month subscription plan for $59. They don’t specify prices for an individual copy

·      Membership to all access package (which includes online access, digital version of magazine, unlimited access to the B&C archives, exclusive multi-media content, as well as discounts to B&C conferences) is free to paid print subscribers

·      Demographic: 18-49 socially conscious educated readers

·      Breaking news updated every fifteen minutes

Demographics of Salon.com

·      Genre: Investigative stories, breaking news, provocative personal essays and highly respected criticism along with popular staff-written blogs about politics, technology and culture

·      Includes full coverage on news and entertainment, as well as it offers two online communities: Table Talk and The Well

·      Publisher: Salon Media Group, Inc.

·      Audience publication frequency: Changes daily

·      Web site: Salon.com

·      Advertising: The Economist magazine, cross-section of sponsors and major companies like Automotive leaders, financial heavy weights, IBM, fidelity brokerage

·      Cost: $45 premium membership; they have a store that offers products such as books to purchase

·      Location: headquartered in San Francisco, with offices in New York City and Washington D.C.

·      Demographic: 5.8 million monthly unique visitors, 76% of viewers are college educated, 52% male; 48% female; generally applies to 36 year olds (97% viewers are over the age of 21)

·      Salon brings in $6.4 million monthly