A Royal Occasion

The beginning segment of the evening news shows the leading anchor in front of Westminster Abbey. Katie Couric provides a thorough overview of the royal wedding. She begins with several brief statistics on the amount of people estimated to watch the wedding on television, and begins to elaborate on actual wedding guests. Mark Philips another CBS news anchor serves as the narrating voice as footage of the palace, and previous weddings, including princess Diana’s wedding, is shown. Philips continues to relay important facts on the eminent occasion. In addition to this, several individual commentators’ exclaim their excitement to be guests at the event, as well as provide a brief interview on their connection to the royal family.

             The major contributors to the story are the two news anchors reporting: Katie Couric, and Mark Philips. In addition to the anchors, several individuals speak, including several “commoners” who know Kate such as: Martin Findler a butcher, Nash Shingadia a storeowner, and John Haley a Pub owner. These three people provide brief interviews, as well as voice their excitement concerning the upcoming wedding. In addition to this, two professionals including: Lieutenant colonel Sir Malcom Ross, and Lady Elizabeth Anson explain their professional involvement in the wedding, and assure viewers that the six hundred guests are not hard to accommodate, in comparison to larger guests lists of the past. The newscast doesn’t give direct sources for the basic information provided by the anchors, however, it cites the many individuals speaking throughout the video.

The evening newscast was particularly bland. While the approaching royal wedding is an exciting milestone, the newscast could have found a more intriguing way to report on it. Likewise, the story was generally vague, with the exception of a few testimonies of specific guests and personnel involved in the planning of wedding. Also, the video appeared to be heavily reliant on wedding guests speaking and failed to include other sources or strategic methods to relay the information. Thus, the newscast can continue to report in a more in-depth fashion on the issue and provide more variety throughout the newscast to benefit future newscasts related to the Royal Wedding. 

Tracking devices found in Iphones

The evening news broadcast introduces several critical stories that will be explained later on in the show. One of the last stories reported on describes a shocking new discovery made by two researchers studying the Iphone. The supporting news anchor provides some essential points that argue the benefits, as well as the potential drawbacks to having an Iphone. This is accompanied with footage of these complex devices, which leads into a personal testimony from one of the researchers. The researchers elaborate on this new discovery, saying that this phone allows the company to “keep track of users every move”. Likewise, a background map is displayed to provide an example of the route taken on a Train from New York to Washington by an Iphone user, and thus, showing consumers how easy it is to access ones directional steps made throughout the day. The story ends with a technology expert who provides his professional opinion on the issue.

The newscast offers few sources. Most of the information reported on is disbursed by the leading anchor: Katie Couric, as well as the supporting anchor for the day: John Blaxstone. Both anchors offer a generalized overview of the tracking file present in Iphones, which is elaborated on by the two researchers who discovered the file: Alaster Alan, and Pete Warden. The concluding source is a location technology expert Brady Forrest who gives a professional perspective on this new discovery.

The story was very interesting, simply because it relates to the majority of the student population at Samford University. Despite its intriguing appeal, I wasn’t surprised by this newfound breakthrough. The Iphone was originally created for a business purpose, as it simultaneously allowed one to communicate and have the benefits of a basic phone, as well as serve as an organizer, or business device. Thus, the Iphone was generally geared for powerful members of society. Therefore, one can estimate that this phone would contain a tracking device to adhere to its powerful, and influential users, and ensure their safety. Today, the Iphone is universally used for reasons other then business, however it continues to contain a tracking appliance. While I enjoyed the story, I noted that the story lacked sufficient sources, which would have increased the credibility of the evening news, as well as contributed to the story as a whole.

            

Liquid Tragedy

The CBS newscast opens with the leading anchor: Katie Couric who provides an overall view of the four biggest news stories of the day. Couric proceeds into the shocking news of a woman who drove herself, and her four kids into the Hudson River. A map is shown that displays the location of the tragic incident, as well as several pictures of the mother and her children. Following this brief beginning information on the issue a deputy chief from the Newburg Police department elaborates on the only redeeming factor involved: the oldest ten year old son in the car managed to escape the mini van, and survived the accident. The deputy provides an in-depth illustration of the boys escape. Following this, another individual commenter addresses the issue with a brief statement, which leads into a personal statement from the niece of the killer, as well as a brief encounter with a neighbor of the deceased. The case is said to be reminiscent of several previous cases, which are elaborated on, and end with a doctor of psychology who gives a professional explanation for this “psychotic mother”. The newscast ends with several imperative details given by a reporter at the scene, as well as the main news anchor associated with CBS news. Generally, footage consists mostly of the people commenting on the issue, as well as a view pictures showing where the events occurred, and the people involved.

The story was fairly balanced between individual commenter’s, and Katie Couric. Professionals speaking on the issue include Deputy: Michael Ferrara, Chief Michael Vatter of the Newburgh Fire Department, Dr. Nicole La Loy the assistant chief for impatient psychiatry, NYU Largone Med. Ctr., and finally, the newscast included Elaine Quijano the field anchor. In addition to this, the neighbor Christine Santos, as well as the niece gave their opinion on the issue, addressing their deep shock and surprise that this “good mother” could engage in such a horrific incident, leaving herself and three of her four children dead. The newscast failed to mention where the two anchors speaking got their information, however there were a lot more individuals commenting, so it made it less apparent that this element was missing. Therefore, the issue was generally backed up with credible sources who either held an authoritative role, or were personally affected or involved with the story.

The story was efficiently reported on. Katie Couric did an excellent job explaining the exact whereabouts of the situation, and rapidly providing imperative details for the audience, to ensure that the news captured the interest of viewers, as well as providing the raw necessary facts for those only able to tune in for the beginning of the newscast. In addition to this, the newscast included information on similar cases. Despite the efficient layout of the newscast, it was a bit short, and only mentioned one theory on the motive. The story could have been more adequately equipped with the inclusion of a bit more information that would answer some main questions posed by viewers. Likewise, sources for the information provided by the anchors would have increased the credibility of the show. 

Government Shutdown

The evening news opens with a shocking headline “Countdown to a Shutdown.” This serves to immediately evoke the interest of viewers who then tune in to hear the aiding statistic, which provides a brief summary on this story. Three other critical pieces of news are also introduced in the beginning part of the newscast, which are combined with video to enhance the message provided. The anchor continues to elaborate on the stories previously mentioned, and begins by explaining the situation that may lead to a government shut down if the two political parties do not agree on a budget by Friday at midnight. The anchor continues to describe the effect this will create, and introduces the congressional correspondent who reports on the issue from Washington. A Speaker of the House also provides commentary on the situation at hand, providing a press statement for the public. Similarly, we hear several other speakers who add to the newscast such as a Senator of Maryland, a Senator of New York, as well as three employees who explain the ramifications that will ensue associated within their work field. The camera eventually shows the President who also explains the critical issue. Video of the many speakers talking is provided, as well as videos and maps that show examples of jobs, and places that will be affected, if the government shuts down. Additionally, the supporting anchor throughout the entire newscast provides statistics. The story concludes with the CBS news political analyst answering several imperative inquiries spectators are likely to ponder.

In today’s newscast, there were many contributors. To begin with, viewers see Nancy Cordes the congressional correspondent, as well as Rep. John Boehner the Speaker of the House. Other political leaders in the newscast include: Sen. Barbara Mikulski of Maryland, Chip Reid the Chief White House Correspondent, and President Obama. The show is also comprised of several individual commenter’s such as: Rick Sallinger from Denver, Carolyn Long from Kansas City, John Bently from New York. The show wraps up programming with the CBS news political analyst: John Dickerson.

The news broadcast provided a very clear image of the situation. Credible speakers added to the authenticity of the information provided. In addition to this, the newscast thoroughly covered the “who, what, where, when, and why” which are all essential elements for success. The show interviewed individuals from every aspect of the story including: political leaders, as well as common people conveying a meticulous and objective perspective. Therefore, it was an excellent evening news video.

News and Information Response Post

              The news and information group opened their presentation with a brief background on early forms used to distribute news. Among these was the Acta Diuma, which was the first type of news publication originating in about 59 BCE. The group went on to describe that newspapers were the only media outlet until 1920, as well as they mentioned several influential laws passed to increase the credibility and integrity of the newspaper industry. This included: The Stamp Act (1765), as well as the Alien and Seduction law, which served to prohibit publishers from producing fraudulent information. The group went on to specify specific examples of what makes a good news story including the use of clear, precise, efficient, and modest information. Likewise, they also described attributes that make a story “newsworthy” which mandates one take into account the “impact of timeliness, prominence of an issue, as well as identify if there’s a conflict involved, and how current the information is. Consequently, the group identifies the components of a news article as well as displays the Inverted Pyramid, which also explains the typical run-through model for a well-written story.

            Typically the most common theme among early news was that it was aimed to sensationalize audiences. Similarly, current news propaganda serves to inform consumers, but still provides that ‘sensational’ aspect that reels people in. Lastly, the group reported on the future of journalism explaining the “ten reasons for a bright future” including ability to update stories with the advanced technology available today. Additionally, they provided the class with the typical demographics of newspaper readers, and exhibited the skills and knowledge attained from a print journalism degree. The need for technology savvy employees is crucial to match the rapidly changing technology. Despite the benefits available with mass media today, the group explained potential problems that can occur in the future such as: fewer sources for reliable news, and free content available everywhere which could cause problems for those hoping to succeed in the journalism field.

            There were several sources mentioned throughout. Sources such as the LA Times, The New York Times, CNN Health, Google, Alacare, Weekly World News, and Star News were used to show examples of news in a modern day society, versus news originating from an older era. Likewise, other sources mentioned included: AOL, Yahoo, PBS, NBC, USA Today, Essence.com, Media Kit, and CBS news.

            The group provided a very thorough presentation on news media. Numerous examples helped aid in their arguments, which made for a very interesting and informative display of the news and the media used to convey it.

Society, Culture, and Politics Analysis Post

The society, culture, and politics chapter initially describes, “early media observers felt that an absolute one-to-one relationship existed between what people read, heard, and saw and what people did with their information. They also believed that the effects were the same for everyone” (Biagi, 274).  Evidence of this was shown in the magic-bullet theory as well as the hypodermic needle theory. As more research was investigated, both theories proved to be false and the idea of media effecting people in different ways began to emerge. Consequently, the next major study of media effects occurred after the controversial War of the Worlds podcast aired. Also, The Lasswell model proposed only 9 years later is a model that is still used to show the communication process today. The chapter then describes how media research was prompted as soon as television became popular in the 1950s. Additionally, it reveals several influential figures involved early on including: David M. Potter who discussed the dangers of advertising, as well as Marshall McLuhan who explained that television was creating a “global village of people who use media to communicate” (Biagi). Today, the book illustrates two forms of media research that are apparent today: Media effects research which analyzes the effect media has on people, as well as media content analysis which examines messages presented by the media.

            There were several possible problems mentioned throughout the chapter, however some ruled out to be inaccurate due to unexplained variables that could have also influenced the situation. Some of the problems mentioned were: the idea that TV violence causes aggression among children (this was later found false because research showed TV violence is only a cause of aggressive behavior, not the only cause for violence among media affected users. In addition to this, Joshua Meyrowitz speculated that “television is blurring social distinctions-between children and adults, and between men and women” (Biagi, 285). Other theories include the conjecture that children who watch a lot of TV are less proficient in their studies, as well as the belief that television has the tendency to create stereotypes. (Sometimes derogatory, especially in the case of women)

            Television is having a huge impact on the industry. For one, it has allotted for a very efficient way to reach a large number of people in a small amount of time. Many candidates use television as well as websites and social-networking sites to reach the public in an attempt to persuade them for a vote in their favor. Additionally, the chapter describes how mainstream media including: newspapers, and television networks are mirroring the interests of the mainstream culture (Biagi, 286). With the large amount of people consistently tuning in or reading the media the amount of jobs has the potential to increase, in order to adapt to an increasing population of people wanting access to news and entertainment. Although, there is evidence that suggests the amount of people still steadily invested in newspapers is decreasing. Thus, this would result in a decrease in the amount of jobs available in this field, as they have substantially less people to cater to.

Super Bug Spotted in Alabama Hospitals

The CBS evening newscast begins by providing headlines for the four main stories of the night. It proceeds to the first story, which describes the current situation in Libya with the rebels and their insufficient arms. After reporting on this, it moves onto describe Syria, as well as the current oil prices and Obama’s response to the issue at hand. Likewise, it describes an update on current circumstances in Japan. Following this story is a report on a new super-bug apparent in Alabama hospitals. The newscast begins with a brief overview of this new strain that appears immune to most antibiotics and has killed nine people (while seriously affecting ten others) in Alabama hospitals. The newscast begins with the usual anchor, however it switches to another anchor who provides audio statistics while spectators view numerous images that aid to the presentation of the argument being presented. For instance, a hospital bed is shown being pushed urgently to help convey the message of the urgency involved in the matter. Eventually, the camera cuts to a man affiliated with one of the hospitals experiencing this super bug, who then provides his perspective on the issue at hand. Footage of IV’s as well as the pharmaceutical company involved is shown because both are known causes for the infection that      “ attacks patients with a compromised immune system.” Two other individual commentators contribute as well by providing expert information on how the strain  mutated, and precautionary actions hospitals are taking to prevent it, as well as other statistics involving the deaths associated with this, and other neighboring bugs that are also affecting hospitals everywhere. Consequently, the newscast displays yet another doctor who provides some insight on the subject and ends the newscast by saying, “this super-bug as well as several others are complexly resistant to every FDA approved antibiotic and there is no treatment for these bacteria.”

            The news program consists primarily of individual commenter’s, primarily doctors who supply the public with the majority of the information on the issue. In addition to the main anchor reporting on the issue, Mark Strasman the supporting anchor provides a lot of the specific statistics involved. While the program fails to mention its source for statistics given by the anchor and co-anchor it does supply the show with several credible doctors who assure viewers that all the information given is reliable and accurate. Additionally, we see all the names of the speakers, as well as their specific occupation, which is provided in the sub-heading below their name. The first doctor spectator’s see is Dr. Francois Blandeau the Medical West Hospital physician. We then see Donald Williamson who is involved in the Alabama Department of Health. After several seconds, Dr. Arjun Spinivasan the CDC healthcare associate from the infection prevention program interjects the news with his perspective which is followed up by the last speaker of the night: Dr. Brad Spellberg the infectious disease specialist from the UCLA Medical Center.

            The newscast was very informative and provided a clear depiction of  the situation, addressing every possible aspect consumers would inquire while watching the show. In addition to this, the story consisted of several reliable sources, which added to the stories credibility, and presented an interesting alternative to usual anchor reliant story. Also, it gave more in-depth and specific answers that were provided by people actually experiencing the issues or experts in their field allowing them to professionally address the issue.

A Celebrity Death

              The newscast opens with some footage of the recent turmoil. Katie Couric’s voice can be heard throughout the opening words as she briefs the audience on Elizabeth Taylor’s death. Following this brief overview, Couric continues to relay other basic information on the four remaining important stories of the day. At the end of this preview, Couric begins elaborating on the Elizabeth Taylor story opening with a metaphorical quote that symbolizes the actresses’ status and the effect her death has had: “If movie stars were American royalty, Elizabeth Taylor was Queen.” The leading news anchor then provides an account on the cause of death, as well as how some fans are reaching out to show their support and remember the charismatic star. Some short clips of Taylors acting throughout the years are shown on the screen while Katie Couric provides a short timeline of Elizabeth Taylor’s acting career, unique achievements that set her apart from other actresses, ailments throughout her life, and love life. Viewers also see an individual commenter who aids Couric in relaying some of the details of the story, which eventually closes with a video clip of Elizabeth Taylor talking, and explaining her behavior (through her addictions, and other damaging factors that occurred in her life).

            The news video primarily fails to mention their sources for the information, however, when showing video clips of Elizabeth’s work it displays a sub-note at the bottom which shows where the clip is from, and when it was aired. The first source mentioned was called “Person to Person” and was aired in 1957. In addition to this, there are several other clips mentioned including one from 1942 called “There’s One Born Every Minute”, as well as “Who’s Afraid of Virginia Woolf” in 1966, and a clip of Taylor on the Tonight Show in 1992. Spectators watching this newscast are shown several clips of Elizabeth talking, as well as a film critic and historian who continuously comments on the situation, along with Couric.

            The story was really informative and interesting. While some news stations may have provided the bare minimum and just explained the basic details of the celebrity’s death, this station chose to elaborate and inform viewers on the actress’ life and accomplishments. Thus, the newscast was very thorough. Despite the rather in-depth information provided on the story, it failed to mention any sources used to research for the newscast making it seem incomplete, and less credible then if they had provided their sources.

Public Relations Analysis Post

             The public relations chapter opens by specifying the three methods used to encourage people to do something including: power, patronage, and persuasion. Despite the fact that all three are mentioned at the start of the chapter, persuasion is emphasized as “the approach of public relations” (Biagi, 234). The book goes on to describe a general history of the origin of PR work. 

           The earliest form of public relations dates back to Augustus Caesar who used this approach to enhance his image through statues he commissioned. The chapter goes on to describe the role journalists played in the progression of public relations as a profession in the twentieth century. While the work continues to mention several people involved in the revolution of public relations, one of the most influential characters described is President Theodore Roosevelt who “demonstrated power for those with causes to promote” through a public sentiment which transformed “public opinion against the abuses of industry” (Biagi, 234).

In addition to some of the substantial figures involved in the initial public relations industry we are informed of the first publicity firm in 1900 called: The Publicity Bureau. This leads into a discussion regarding the best known “early practitioner” of public relations: Ivy Lee who coincidentally held the title of “The father of Public relations” (Biagi, 235) along with Edward Bernays. The chapter continues to elaborate on several other influential characters involved in public relations work, including some of the first women involved in the industry. A positive milestone the reader discovers is that the Public Relations Society of America (PRSA) established its code of ethics in 1954. This demanded a standard that wouldn’t allow for fraudulent and misleading claims that were supposed truths, but fallacies in reality. Early day problems originated with the numerous “phony stories” being produced, however, the PRSA played a big part in helping solve the problem. The book details that agencies have to adjust to cultural differences because of their “growing international market” (Biagi 244).  One can also infer that the job involves high stress situations such as “crisis public relations” which calls for immediate action on the part of the PR company hired. Likewise, the job can remain a huge time commitment and requires ten specific skills that will allow a person to thrive throughout their job. This includes: being able to write well, edit, media relations and placement, special events, public speaking, production tasks, research, programming and counseling, training, and management.

The Internet has played a massive role in public relations because of “it’s ability to deliver information quickly and directly” (Biagi, 238). In addition to this, monitoring the Internet can help PR firms protect their clients from negative publicity. Even with this advantage there are still a large amount of people needed for jobs in the industry. Currently “there are 161,000 people involved in the business, with more then 4,000 firms in the United States that offer PR services” (Biagi, 241).

Comparison Essay of Broadcasting and Cable and Salon.com

The two websites observed were Broadcasting and Cable, and Salon.com. Both websites offer a variety of informative resources to educate consumers on different aspects of multi-media.  Despite their mutual effort to provide a polished and well-informed perspective through media types, they also maintain an individualized approach that sets them apart from each other, as well as other similar websites. For the purpose of this assignment, I will primarily discuss the differences between the two websites, but also include their similarly conducive strategies for imparting factual news.

Broadcasting and Cable’s website appears to be somewhat visually bland. With very little color, or “attention grabbers” on its homepage it can be assumed that the aim is not for a younger demographic. The website offers four forms of mass media genres including: videos, photos, webcasts, and RSS. Additionally, it offers articles and blogs that focus on news and current political affairs. The website shows these resources in tabs at the top of the page in a drop-down format which allows you to click on any of the sub headings, which become visible once you place your curser on the main tab. Despite the large variety of topics offered on the B&C website, the topics are geared to a strictly informative news impact but appear to have less of an entertaining impact. For instance, when reading on the Fox stations new “X-Factor” series the article was relatively dry and stuck to the main necessities, informing the reader of specific facts of the incident. The article failed to include any sensational points or attention grabbing strategies making the article less appealing or eye catching to someone of my age bracket. To get a better idea of the information exhibited on the website, I also examined one of the seven types of the blogs provided, only to be further disappointed by its lack of enthusiasm, and tendency to appeal to a more subdued demographic pool. The majority of the topics discussed didn’t include any controversial topics. Likewise, the political, economic, and current events based material on the website implies that it is “designed for executives, seeking information about improving customer satisfaction and business performance” (B&C).

The Salon.com website; however displays vibrant colors that immediately grab your attention, once you hit the homepage of their site. The videos, and photos that are shown on the home page appeal to a younger demographic of people who identify more when catchy visuals are presented. Tabs are also offered that include topics on news, technology, life, food, movies, TV, and comics. In addition to the wide range of topics discussed, a lot of the topics discussed can even be deemed controversial (evident by an article on gay marriage, as well as other debatable subjects). At first, it appears that the website consists mostly of videos; however, links can be found at the bottom, as well as drop down menu buttons at the top that instantly direct you to articles. A picture or video usually accompanies each article, and helps consumers conceptualize whatever is being talked about. One article under a news heading, provided a video of a speech by Michael Moore, as well as background information above it, and finally, an offering to read the full transcript of the speech online was an additional option. After reading a second article on Mike Tyson, I was impressed by their mention of a public relation’s strategy used to help recover Tyson’s image. This interesting detail seems to go above and beyond the Cable and Broadcasting website’s angle, which sticks to predictable, yet educational details in their articles.  After this review we can also assume that the Salon website is aimed at a younger audience then the C&B website.

The most differentiating factor noticed between the two websites was their appeal to different consumers. As specified above, both websites used color or in Broadcasting and Cables’ websites case, lesser color, as well as specific themed content to appeal to their individual demographic audiences. While both websites are good at giving factual information in the media, Cable and Broadcasting generally stuck to a more predictable data format with raw facts that satisfy the needs of their targeted executives. The exception to this; however, can be seen in the videos section of their website which provides several clips of up-to-date shows which mirrors the format of the Solon’s home page. Likewise, the Salon’s website had more “eye catching” stories and also included information on topics such as food and comics which Cable and Broadcasting did not include. In spite of this, both websites covered their topics with attention to accuracy, providing thorough information and examples of every media type available. Finally, both websites had a drop-down menu option, which conveys an efficient and clean format for their websites.

Demographic Profiles of B&C and Salon.com

Demographic profile of Broadcasting and Cable

·      Genre: News, videos, photos, webcasts, blogs, and RSS (really simple syndication- a way to publish information online in a simple way)

·      Publisher: NewBay Media

·      Audience publication frequency: Homepage is changed daily

·      Web site: Broadcasting and Cable (B&C)

·      Advertising: Corporate sponsors such as AT&T that support programs with ethical consciousness

·      Location: LLC. 810 Seventh Avenue, 27th Floor, New York

·      Part of  NewBay media market. Headquartered in New York City, NewBay LLC is a privately held portfolio company owned by The Wicks Group. Additional NewBay offices are located in San Francisco, Los Angeles, Washington DC, London, and Milan.

·      Cost: One year subscription plan for $199; six month subscription plan for $109; and three month subscription plan for $59. They don’t specify prices for an individual copy

·      Membership to all access package (which includes online access, digital version of magazine, unlimited access to the B&C archives, exclusive multi-media content, as well as discounts to B&C conferences) is free to paid print subscribers

·      Demographic: 18-49 socially conscious educated readers

·      Breaking news updated every fifteen minutes

Demographics of Salon.com

·      Genre: Investigative stories, breaking news, provocative personal essays and highly respected criticism along with popular staff-written blogs about politics, technology and culture

·      Includes full coverage on news and entertainment, as well as it offers two online communities: Table Talk and The Well

·      Publisher: Salon Media Group, Inc.

·      Audience publication frequency: Changes daily

·      Web site: Salon.com

·      Advertising: The Economist magazine, cross-section of sponsors and major companies like Automotive leaders, financial heavy weights, IBM, fidelity brokerage

·      Cost: $45 premium membership; they have a store that offers products such as books to purchase

·      Location: headquartered in San Francisco, with offices in New York City and Washington D.C.

·      Demographic: 5.8 million monthly unique visitors, 76% of viewers are college educated, 52% male; 48% female; generally applies to 36 year olds (97% viewers are over the age of 21)

·      Salon brings in $6.4 million monthly

Blog #6

        The breaking news of ATF letting guns walk is reported on in this newscast. John Dodson a federal agent describes his shocking testimony working on border patrol. The leading news anchor of the night asks him several questions that give viewers a distinct image on the corrupt border patrol assembly. The story then switches to Sharyl Attikisson the on-site reporter in Washington DC who provides more general information on the present events. As she elaborates on the details, surveillance is shown of boxes being carried that contain AK47s. An anonymous agent explains what is occurring in the video. After giving a brief commentary on the visual images portrayed on the screen, we are shown a document that explains several statistics including: the fact that there were nine hundred and fifty-eight people killed in March alone, in Mexico.  The document goes on to talk about ATF who is failing to monitor the guns entering Mexico, and is thus contributing to the “thousands of weapons hitting the streets” and increase in crime rate. The anchor continues to describe more crucial information, and wraps up the video with more questions for John Dodson, as well as the senator: Grassley.

          The video doesn’t include many sources, since the majority of the information is released by the anchor: Sharyl Attikisson, and the federal agent: John Dodson. A few individual commenter’s contribute to the newscast in a minor sense including: The anonymous agent who comments on the video shown, as well as Senator Grassley a representative of Iowa.  The video failed to mention where most of the information given came from, however, a lot can be accredited to the personal experience of Dodson. Additionally, all of the people who speak throughout the story have their name displayed on the screen with a sub-heading briefly explaining their role and credibility.

            The story was interesting, and thorough. The interview really contributed to the story, enhancing its credibility by giving a personal testimony of the events. A story is more believable if you have an eyewitness, versus if you are just researching and gathering facts. The background information the anchor provided was also beneficial and was just the right amount of information, when accompanied by the video surveillance. Therefore, the story was well balanced and intriguing. The only complaint I have is the lack of sources, as it causes viewers to become skeptical when a source is not provided (even for background information provided by an anchor as visuals are shown).

Analytical Post: Advertisements

The advertising chapter opened with some intriguing insights.  Despite the common misconception that advertising has only really evolved recently, (since the implementation of newspapers) the book dates early rudimentary forms of advertising back to 1200 B.C., and even mentions that “Advertising became part of the American experience even before settlers arrived”  (Biagi, 214). Even though advertising has been around for several centuries, critics often comment on the many setbacks of early advertising, as well as the magnitude of which it has evolved over time.

            The very first newspaper advertisement appeared in The Boston News Letter in 1704. In the 1800s, The Penny Press began using advertisements as a means of  counterbalancing its costs. Newspapers began to catch on to this strategy and became dependent on advertisements. Despite the initial intention to use ads as a source of income, newspapers failed to filter ads and would “accept advertising from anyone who paid for it” (Biagi, 214). This created a problem because advertisements were extremely deceitful, and were soon deemed an embarrassment to have in ones newspaper. Thus, advertisements weren’t socially accepted until 1887 when the Ladies’ Home Journal “promoted advertising as a way for magazines to succeed” (Biagi, 215). Eventually, Congress created the Federal Trade Commission as a filter for deceptive advertising in 1914, and other forms of media began using advertisements as well. For instance, the WEAF a New York radio company broadcast the first ever radio ads in 1922. This was eventually introduced in television, (which began as an advertising medium) as well as on the internet.

            Initial problems with advertising included its lack of reliability, for, the advertisements consisted of “hopeful overstatements, half-truths, and downright lies” (Biagai, 214). Later problems with advertising however, began to get a lot more complex. For instance, mass mediums allotted for a lot more competition among the advertising world. Despite the more affordable costs of radio advertisements, (versus the thirty second $100,000 cost of TV ads) television advertisements were becoming one of the best ways to advertise, for they could “catch your eye, ear or heart” (Biagi, 218) something that earlier forms of media could not compete with. Thus, it became increasingly hard for other mass mediums to co-exist with the increasingly advanced technology that also carried advertisement. Correspondingly, with the magnitude of ads being produced, advertisers are having to find unique ways to get consumers brand differentiate their product over the leading competitors.  Likewise, advertising agencies misconstrued the revenue advertisements would bring in on the internet. Assuming that advertisements would “take off” and be an extremely successful form of promoting products; they failed to realize that most consumers click out of advertisements, or completely ignore them altogether. Thus, it has become inconclusive as to how effective ads on the Internet really are in engaging consumers’ interests.

            Technological changes are consistently occurring, and are among one of the three factors that will “affect the future of advertising business” (Biagi, 227).  With international marketing campaigns becoming more and more apparent, ads are being forced to produce messages that will agree with a neutral audience and have a universal persuasive effect. In addition to this, the book states that “as new media technologies create new outlets, the advertising community must adapt” (Biagi, 227). This is evident through the constant search for a way to make Internet advertisements appealing to consumers. Finally, the book describes a third factor that ad companies must regularly monitor: the shifting demographic patterns. In other words, ad companies must continue to adapt to audiences, or situations- whether it’s adjusting the programming to be multi-cultural and include Spanish dialogue, or decreasing the amount of ads when the economy is in a recession.

            The book specifies six job categories advertising can be divided into. While this does allow for more jobs, there is no telling what technological advances could occur next , and with the steadily decreasing use of newspapers it is likely that this mass medium (and eventually several others) could become extinct, which would lead to a decrease in jobs. Thus, it would be wise to invest in an advertising job that is aimed at a thriving media, such as television.

Somalian Pirates Attack and Kill Four Americans

Katie Couric the leading news anchor briefly discusses the three most urgent stories presently. Immediately following this, Couric leads into the major story of the evening: four Americans killed by Somali Pirates. A map is projected on the screen displaying the whereabouts of the four Americans, as well as the location their yacht was hijacked. Pictures of the four also appear on the screen personalizing this story for all the people watching. One man reports from the Pentagon on the issue, explaining in detail the four Us Navy ships shadowing the Yacht the moment the nineteen Pirates entered and hijacked the ship. The individual commenter goes onto describe the events following, and the tragic outcome. As viewers process this shocking news, a personal relative of one of the four Americans onboard the yacht comments on her opinion of the situation, which is quickly aided by the usual generic anchor voice of a man describing more in-depth information on the situation at-hand. Visuals including: pictures of the four Us Navy ships involved, as well animated graphics which replicate the actual event to a tee are also provided. Additionally, We hear another voice account from one of the Commanders of the fifth fleet, as well as graphics, and captions to ensure the complete understanding of this man’s description of the scene.

The story mainly consists of two individual commenter’s: Couric, and the National Security Correspondent: David Martin. The pair provides most of the stories details, as well as answer many relevant questions spectators are likely to inquire when watching the newscast. Despite the fact that the two people listed above cover the majority of the newscast, there are two other sources that contribute to the newscast. This includes: one of the relatives of the four Americans killed: Nina Crossland who gives a personal testimony of the situation. Finally, we hear a voice only account by Vice Administrator Mark Fox-the commander of the fifth fleet who provides an eerie perspective; which is supplemented with the animated depiction of the attempt to gain control of the ship, (courtesy of the US Navy) as well as the imminent deaths of the four victims.

The story was thoroughly laid out. With less time given to the same generic male voice used throughout most newscasts, it increased the credibility of the story because the audience was able to see who was speaking, and was notified of the person’s background. Thus, instead of wondering who the voice behind the camera was, and questioning where this person got their facts, one is able to feel a sense of satisfaction when they can actually see all the people talking throughout the program, and know that the information is accurate because it comes from a credible (versus unknown) source. In addition to this, the animated graphics that mirrored the situation were an excellent addition to the newscast, for it provided viewers with imagery of the circumstance, to help them better picture the scene. Finally,  the newscast comprised of almost every necessary effect when leading a thorough newscast ranging from: interviews, maps, pictures, and individual commenter’s to equally contribute to the story, and make it a success.

Anti-Government Protests Result in Heartache for the Bahrain Population

In recent news, Katie Couric reports on the Anti-government protests in Manama, Bahrain. Couric opens the news for the day with a general statement detailing the four main stories of the day. Even the simple act of this general overview appears organized for it begins with the biggest story that takes place outside of the United States, (Bahrain) followed by the second biggest story that takes place within the United States: “a turmoil of a different kind on our home front”, and finally, it concludes with a statement about the two less urgent stories that will be reported on later in the news cast. This transitions into the Bahrain story, which begins by providing a map detailing the whereabouts of this Persian Gulf kingdom. In addition to this, video is shown as well as specific details provided by the anchor, which are captioned, at the bottom of the screen. A phone call with an at the scene reporter tells of the graphic events of the night before as well as the “eerie feeling” that occurs after seeing all the damage and families who have been injured. Several individuals comment on this “high risk situation” and its likely effect in our culture.

While Katie Couric does most of the reporting, there are also several other contributors who play a part in the stories advancement. To begin with, there is the on-site reporter: Toula Wahou who provides a lot of the current footage, as well as updated current information on the protests. This is followed by the generic narrating voice (another reporter in the studio) who explains more of the facts, but doesn’t provide a source. Despite the lack of a source during this part of the newscast, several individual commentors are mentioned shortly after with their credibility listed as a footnote to their names. Some of the contributors include: David Martin the National Security Correspondent, David Mack a former US. Ambassador to the United Arab Emirates, and an interviewee Richard Haass who is the President of the Council of Foreign Relations.

The story was carried out in a logical sense beginning with background information for viewers to a specific play-by-play of the Bahrain protests. The story was rather insightful, and provided a satisfying amount of information to the audience. While most stories generally contain persons who provide only a sentence or so on an issue, this story presented interviewee Richard Haass at the end of the newscast to rap up the breaking story was a more specialized perspective on the issue at hand. It was good that the interview lasted longer then usual for it provided several quality answers to imperative questions for the spectators watching. Despite the fact that I generally liked the structure of the newscast, I was surprised to see that the male narrating voice who provided a significant amount of details during the newscast failed to mention the source where all these statistics were coming from. Thus, I would recommend that CBS News provide a clearer picture of their sources to help increase the credibility of the station, as well as reassure skeptical audiences that the information is in fact authentically reliable.

No blog

This week is my "free-be."

Unemployment Continues to Decrease and Frustrate Economists

In recent news, Katie Couric reports on unemployment concerns. The story begins by giving a brief overview of the situation at hand. Followed by this are some statistics narrated by a generic male voice regarding a drastic decline in the unemployment rate. To help enhance the story, and create a visual delivery for those unable to capture this intensity by just hearing the information, the statistics are projected on the television screen. This adds to the overall effect of the account given for it allows people a better way to comprehend the information by actually seeing the numbers themselves, and realizing how serious a decrease of six tenths of a point in the unemployment rate is versus if they were to hear it quickly mentioned by an anchor. The rest of the news forecast mainly consists of interviews and editorials, as well as a great number of sources either mentioned or displayed on the screen to back up all the information discussed.

            In the beginning of the news forecast, Katie Couric specifies that the government provided them with their opening statistics. It later displays the actual source, along with a visual account of the numbers involved in the unemployment rate issue. While the US Department of Labor seems to be providing most of the information on the story, individuals report a correspondingly large portion of the news. This includes but is not limited to: Anthony Mason the senior business correspondent, Mark Zandi, Catherine Morse the Samsung Austin Semi-conductor, as well as Lakshman Achuthan the manager for the Dir Economic Cycle Research Institute.

            The story was very informative, but rather dry. While unemployment is an important issue to address, I would have enjoyed watching a story more entertaining. As far as the delivery technique is concerned, the story was delivered in a very efficient way with some brief background information followed by general overviews, accompanied by specific details evenly spaced throughout the broadcast. Finally, the show contained creditable sources to back up the specific claims as well as a description of each interviewee specified on the screen. 

The Egyptian Conflict

      Breaking News is announced as Katie Couric previews the new headlining stories that will be covered throughout the news forecast. Four to five stories are introduced with one or two details to help engage the interest of viewers before it cuts to a commercial break. Several minutes later, the leading news anchor: Katie Couric begins to generally describe a story in an effort to provide some background knowledge for the population. Anything that has previously happened up to this point is mentioned, followed by a current update on the situation at hand. The stories are usually aided by visual effects such as maps, photographs, as well as videos to enhance the story as well as appeal to a more visual audience. In addition to this, the stories often contain specific examples of personal stories of people as well as personal interviews that give a deeper perspective on the events, and strengthen the news stations' credibility. This process is repeated throughout each new news story. After each big story is announced, smaller less crucial stories are reported.
      In the most recent news program, the leading anchor described a series of chaotic protests in Cairo, Egypt. Linking the protest to the similar street protests of Iran in 2009 helps provide viewers with a clear picture of the scene. Protestors consisting primarily of urban youth demand the removal of President Mubarack, and with the lack of Police in the area, imminent protests are likely to become out-of-control. Pictures are shown of the protest as well as several videos including one of a man being shot while running in the protest. Likewise, the program also details the reasons for the protest including the extremely large (eighteen million to be exact) population and the correspondingly low standard of living. It also describes the citizens' coping mechanisms-displaying several people with weapons and even showing an interview of a man: Machmoud Hamdy who has created a new weapon resembling a knife.
      The news show was very intriguing as well as informative. It is important to give some background knowledge when reporting on a story so that new viewers can be up to speed on the action. Thus, I appreciated the information regarding a similar incident that helped me better visualize what was occurring. It also makes for a creditable and engaging new story to provide video excerpts, and photography to capture the real essence of the incident. The interview of the man and his newly invented weapon as well as the video of the man being shot helped contribute to the seriousness of the Cairo protest. This news broadcast was delivered in a very organized fashion ranging from vague specifics mentioned before the commercial break, to more in-depth analysis of the protest as well as vital visual elements. Thus, it was an excellent news story because it included all of the essentials that make for a great news broadcast. Lastly, Katie Couric was engaging and helped deliver the particulars with eloquence.